Many consumers are deciding that, rather than heading to crowded malls or stores with limited inventories, they want to do all of their shopping right from the comfort of their own home by doing it online. Though this is great for consumers, it can hurt businesses who fail to adapt to the growing digital marketplace. In fact, the growth of online shopping is having such an impact on some businesses that counties are having trouble establishing budgets as tax incomes change. This means that using website reseller programs that help attract online shoppers is beneficial to both individuals businesses and their local communities.

Since some online sites are not required to charge a sales tax on certain individuals, many regions are losing out on millions of tax dollars. Those numbers are staggering in places like the Lower Hudson Valley and Westchester County. Over 2011, 2012, and this year, according to a joint study by the National Association of Counties, the National League of Cities, and the United States Conference of Mayors, consumers in those two places have skipped nearly $124 million and more than $91 million, respectively. This means that, in order to stay competitive, businesses need to use website reseller programs in order to build a dynamic web presence that attracts online consumers.

The digital marketplace will continue to expand for the near future, so businesses need to have a great website in order to stay competitive. Fortunately, website reseller packages can help. If a company, particularly a small business, does not have a web developer in house, they might want to consider working with a website reseller in order to make sure they get a high quality website. Partnering with resellers can go a long way towards making sure a business, and its surrounding community, remains successful.

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