White labeling is not a new idea; however, it has now been extended to the digital marketing realm where it is a new idea to many. Understanding how white label SEO platforms work, and how they can be used for your search engine marketing is critical to your success.
Have you heard of white label SEO programs? There is a lot of buzz about them, and a lot of questions as well.
White label SEO platforms are an extension of SEO outsourcing through reseller programs. Sounds a little confusing. It is an amazingly simple concept.
White Labeling Basics
In any “white label” agreement between two companies, one partner is a “manufacturer” that produces a product (in this case it is SEO), and the other partner is the reseller of the product.
The reseller takes the product and makes it their own before they sell it to the client. It is that simple.
The client is never made aware of the partnership. SEO outsourcing through white label reseller programs is extremely popular.
As a matter of fact, most of the SEO content that is produced is produced under a reseller plan agreement. Most people are not aware exactly how prevalent this practice is.
White Label SEO Platforms
Now, let us say, that you are part of a white label SEO program, and that program offers SEO tools that you can use to generate reports for your clients.
White label SEO platforms allow you to generate those reports and brand them as your own.
In other words, you have access to great SEO software that you do not have to buy outright, but that can also appear as if you do own it. Think of it as an opportunity to have state-of-the-art tools that you can use as your own, and that will appear as it is your own, but comes with none of the hassles.
Yes, White Labeling Is Ethical
There has been some buzz around the web asking whether it is ethical to take someone’s work and present it as your own.
The answer is yes, because you are not “stealing” someone’s work, nor are you infringing on anyone’s copyrights. You are in a partnership with the white label SEO company, and both parties agree that you will rebrand the products as your own. The SEO reseller company is paid for the service, what you do with the white label SEO platforms and content is your business.
If you are looking for a way to get into selling online, then white label reseller plans may be a way to do that. When you are a white label seller, you are essentially taking a software product or service that’s made by another company and branding and selling it as your own product. There are a number of different products and services you can sell as a white label reseller.
Here are a few of the options.
One of the most popular white label reseller plans is the selling of software. There are hundreds and even thousands of companies out there that will produce software programs that they sell to companies that then turn around and brand the products as their own and sell them online. This is a lucrative business, and it takes much of the risk and product development cost out of the equation.
If the software bombs, you are only out the wholesale cost of purchasing the product.
A service that is popular in the white label world is search engine optimization. Because so much internet marketing relies on online search, SEO is incredibly important. And most small companies don’t have the time or expertise to put into SEO, so they go looking for expert companies to do it for them.
That makes white label SEO reseller plans a potentially lucrative business. Again, all the work to develop the SEO program is done by another company or agency, and you are just buying it and reselling it as part of white label SEO reseller plans. Companies that are in this business can grow quickly and be very successful.
If you are going to get into the white label reselling business, it’s important to understand how it works.
There are a couple of ways it can work. You might have a specific contract with a company to produce a product or service solely for you, or you might simply buy into a company’s existing franchise business. You don’t necessarily need exclusivity to be successful, although it can help with certain products. Either way you decide to do it, becoming a white label SEO reseller and joining white label SEO reseller plans can be a very lucrative endeavor.
If your company’s success relies on SEO, there’s probably a bunch of pressure on you to maintain a good website and keep traffic numbers high. But maintaining good SEO can be tough, especially if you don’t have the staff to do it. With 75% of users not even getting past the first page of search results, your company is doomed if it’s pretty far back in the search rankings. And it’s been proven that an online presence does help sales — almost 95% of online experiences start out with a search engine page. There are 100 billion plus searches done globally every MONTH! So with a limited staff and a tight budget, how are you going to keep your SEO going strong? Your answer is simple: finding a great SEO reseller.
Wait, I’ve Never Even Heard of SEO Before
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