Did you know that there are as many as 100 billion searches worldwide each and every month? The facts are pretty clear. Consumers are on search engines, and companies hoping to stay in business need to be on them too. How are companies using SEO and SEO reporting tools to stay ahead?
Starting with the Basics
Start with the obvious. Effective SEO starts on search engines. An estimated 88% of Americans, 14 and up, searched for products or services using Google, or other popular search engines, just last year in 2012. Marketers can narrow it down further. Google is the leading search engine, with as high as 70% of relevant market shares. Start with the forerunner, and search engine rankings on other top sites are likely to follow.
Don’t Forget About Social Media
Social media is making some pretty big waves. Take advantage of that, especially when tackling SEO. Even Google broadened its horizons, and “tweets” regularly, and Google did it the right way. Instead of viewing Twitter as competition, Google used it as a tool. Google used its very first tweet, on February 26, 2009, to circulate the company’s popular catchphrase “I’m Feeling Lucky.” Forty percent of search engine users end up on social media, doing a little more digging before making a final purchase. SEO reporting tools can help you follow that trajectory, and make the most of it.
Remember Old Tricks
Blogging has been popular for quite some time now. Applying new SEO tactics and tricks to blogging is not only smart, it is genius. Why? Companies that blog regularly boast at least 434% more pages, and those pages will inevitably lead to more customers.
SEO does not have to be difficult. Companies can stay on top of SEO by starting with basic search engine rankings, moving on to social media, and taking advantage of old tricks.