Archive for October, 2013
The success of a business today greatly depends on the type of exposure it gets. There is no shortage of businesses in the market currently, and every day, more and more continue to be established. This can be a major advantage for consumers, who are now experiencing the luxury of having plenty of options to choose from for any product or service that they need. But those businesses that are struggling to stand out among the rest are at a major disadvantage in this case. With the prominence of the Internet in daily life, the best chance at making a splash in the sea of established businesses now is through effective online marketing strategies such as search engine optimization. To climb the search engine rankings and potentially see an increase in website traffic, businesses can seek the services of an
The world of online marketing has changed dramatically in the past decade or so. For instance, did you know that most internet search engine users don’t ever scroll past the first page of search engine results? On that note, search engine rankings are incredibly important, as they dictate which companies get more exposure.
One of the best ways to improve exposure on the internet is to use an SEO company to tweak your company’s search engine rankings. Almost 60 percent of business to business marketers agree that SEO actually has the largest influence on their lead generation. In addition, organic click-through generates a 25 percent higher conversion rate than pay per click marketing provides. Continue Reading No Comments
Today, Google is one of the world’s top companies. Located in Mountain View, California, the company’s sprawling head quarters boasts more than 2 million square feet of office space and is nicknamed “Googleplex,” a portmanteau of Google and complex. Despite being synonymous high tech innovation, some of the Googleplex’s features are decidely low tech. For example, the company uses goats, which they rent from a grazing company, to mow their lawns.
Google is perhaps most famous for its popular search engine, also called Google. Search engines allow people to find websites based on the terms they search. For example, if you search for “cars” on the internet, the search engine will direct you websites about cars. Today, Google, with over 80% of the search engine market, is the most popular search engine in the w
In the United States, Google claims more than 70% of the search engine market share. On top of that, 18% of organic clicks go to the site that has the number one ranking on the site. Because of that, businesses who are looking to expand should try to develop an internet search engine optimization campaign that is designed to increase search engine rankings. Doing so could go a long way towards increasing visibility and giving them the web presence they need to attract online consumers and take advantage of the massive and ever-expanding digital marketplace.
While some businesses are fortunate enough to have in house marketing professionals who can handle the rigors of SEO, others will need to find help when it comes to succeeding in that area. For many, that help can come in the form of a search engine optimizat