White labeling is not a new idea; however, it has now been extended to the digital marketing realm where it is a new idea to many. Understanding how white label SEO platforms work, and how they can be used for your search engine marketing is critical to your success.
Have you heard of white label SEO programs? There is a lot of buzz about them, and a lot of questions as well. 
White label SEO platforms are an extension of SEO outsourcing through reseller programs. Sounds a little confusing. It is an amazingly simple concept.
White Labeling Basics
In any “white label” agreement between two companies, one partner is a “manufacturer” that produces a product (in this case it is SEO), and the other partner is the reseller of the product. 
The reseller takes the product and makes it their own before they sell it to the client. It is that simple.
The client is never made aware of the partnership. SEO outsourcing through white label reseller programs is extremely popular. 
As a matter of fact, most of the SEO content that is produced is produced under a reseller plan agreement. Most people are not aware exactly how prevalent this practice is.
White Label SEO Platforms
Now, let us say, that you are part of a white label SEO program, and that program offers SEO tools that you can use to generate reports for your clients. 
White label SEO platforms allow you to generate those reports and brand them as your own.
In other words, you have access to great SEO software that you do not have to buy outright, but that can also appear as if you do own it. Think of it as an opportunity to have state-of-the-art tools that you can use as your own, and that will appear as it is your own, but comes with none of the hassles.
Yes, White Labeling Is Ethical
There has been some buzz around the web asking whether it is ethical to take someone’s work and present it as your own. 
The answer is yes, because you are not “stealing” someone’s work, nor are you infringing on anyone’s copyrights. You are in a partnership with the white label SEO company, and both parties agree that you will rebrand the products as your own. The SEO reseller company is paid for the service, what you do with the white label SEO platforms and content is your business.
