The world of online marketing has changed dramatically in the past decade or so. For instance, did you know that most internet search engine users don’t ever scroll past the first page of search engine results? On that note, search engine rankings are incredibly important, as they dictate which companies get more exposure.

One of the best ways to improve exposure on the internet is to use an SEO company to tweak your company’s search engine rankings. Almost 60 percent of business to business marketers agree that SEO actually has the largest influence on their lead generation. In addition, organic click-through generates a 25 percent higher conversion rate than pay per click marketing provides.

Google rankings are extremely important for companies. The PageRank algorithm that Google uses for its rankings was named for Larry Page, who is a co-founder of Google. The higher ranked a company is on search engine results, the more people will see that company and potentially make a purchase of that product or service.

Roughly 90 percent of internet users in America aged 14 or older used the internet to research products or services in 2012, and about two fifths of them followed up on social media to request more information. Search engine rankings are a very important part of internet marketing, although other things like social media marketings are important as well. Overall, a solid internet marketing plan will help companies make the most of the internet.

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