Do you run your own business, and you’re looking to improve your Internet marketing savvy so that you can interact with customers better and earn more sales as a result? If so, it may be wise to invest in search engine optimization, or SEO tools, that are designed to help your business become more visible to prospective customers.
SEO marketing achieves this by helping the business in question to rank more highly in search results on websites such as Google, which dominates as much as 70% of the search engine industry. The algorithm used by Google to rank websites’ relevance to a given search is called “PageRank,” and was named after the company’s co-founder Larry Page. Incidentally, the lawns at the headquarters of Google are “
SEO, or search engine optimization is propelling many small businesses into the 21st century with better marketing practices. Leads generated by SEO strategy have a 14.6% close rate as opposed to the 1.7% close rate that is earned by traditional marketing strategies. When all is said and done, this statistic shows that SEO is 8 times more effective than traditional marketing.
How is such a disparity possible?
SEO is inbound marketing at its best. This means that people are coming to you, rather than you going to them. Search engines like Google with attributes like Google rankings are how SEO can get people to come to you. Google rankings matter, because 80% of those people claim they pay little to know attention to sponsored search results and often ignore them entirely. Instead of being bothered with t
The same company that used a doodle in 1998 depicting the cult favorite Burning Man in 1998, is also responsible for a lot of intricacies of any online marketing campaign. Googles cofounders used the doodle as a tongue in cheek, out of office message while they were away for the Burning Man festival in the Nevada desert. Now their search engine is responsible for part of the 100 billion global searches online every month.
The search engine rankings drive so much traffic to businesses websites that companies have to take notice of their guidelines for search engine optimization and search marketing. Approximately 58 percent of consumers use a Continue Reading 6 Comments
Here’s an image for you: when Google was in its infancy, its founders used LEGO blocks to build storage compartments for the 4 GB hard drives they used to test their new PageRank search algorithm. Their system has come a long way since those colorful toy blocks, and now we all know Google as the leader in search engines. In fact Google receives between 65 and 70 percent of the total market share for online search.
This makes for Google an important tool for companies who use Seo and other internet marketing techniques to improve their search engine rankings, which of course in turn leads to increased business. Companies hope that this search engine optimization will make their business appear near the top of Google’s search engine rankings. This is a good goal, since research shows that just under half of internet users tend to click on the top ranked organic result for any search.
More than half of B2B marketers say SEO marketing has the largest influence on their ability to generate leads. As you probably know already, these SEO tools use keywords and common search terms to position a business’ content as high in the search engine rankings as reasonably possible. Keeping track of SEO news can be important, as it’s always crucial to choose the most effective search terms and to distribute the SEO content online in the right locations.
Do you own or work for a business that could use search engine rankings to generate more or better leads? The nature and methods of SEO may be changing, but its influence on the world of online business will only build over time, just like those early Google technicians built the platform for their now ubiquitous search engine.
If you are a business that is not executing an online marketing strategy, you may be rendering your business completely obsolete to potential consumers. Search engine optimization, or SEO, is the best way to increase your presence in the search engine rankings. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.
Did you know that approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead? Currently, the search engine industry is worth approximately $16 billion USD. If that does not light a fire under you to get involved, nothing will.
If you do not have time to learn the ins and outs of Seo but still want to reap the benefits of online marketing, you may want to try working with an seo reseller to develop a seo reseller plan and help boost your online sales. Working with an SEO reseller is a great idea for a company with limited resources that cannot necessarily afford to hire an in house SEO consultant.
SEO resellers can also help you to shape your social media campaigns, which are also an incredibly valuable resource for boosting your search engine visibility. If you are looking to boost your online marketing efforts without having to exhaust your own company resources or time, working with an SEO reseller can be incredibly beneficial. The higher up you are in the rankings, the more likely you are to be found my shoppers. It could even mean the difference between you and your competitors being found.
When executing your online marketing campaign, remember to think like a consumer. What would they be typing to find you? What would you want to see on a website if you were a consumer searching for the same thing? A mix between good marketing strategy and SEO strategies could be the recipe for the solution you are looking for, so do not over look the potential possibility.