Did you know that the origin of the Google doodle dates back to 1998? It was originally used to let users of the famous search engine know that the co-creators, Brin and Page, were out of the office and at the famous Burning Man Festival in Nevada. As such, the doodle portrayed the burning man. Today, there are few technological advancements as influential as the internet, especially in the business world.
With that said, search engine optimization is one of the most important methods of online marketing. Search engine optimization companies have SEO tools that allow them to tinker with the internet and search engines to get the most exposure possible for their clients. Interestingly, about three quarters of internet search engine users never scroll past the first page of results, so it is important that companies who want success do what they can to show up on the first page or so of results on search engines.
Between 70 and 80 percent of internet search users pay no attention to sponsored results, and instead choose to click on organic results. This is a big part of what makes SEO so lucrative; SEO tools are designed in a manner so that SEO companies only provide organic, top quality internet marketing solutions to their clients. Many times, SEO companies will actually outsource their online marketing to other SEO companies in order to provide a more outstanding solution for their clients.
Ultimately, about 57 percent of business to business marketers agree that SEO has the largest influence on their lead generation. As such, it pays for companies to invest in search engine optimization services, especially since search engines are quickly becoming the most valuable sites n the internet.