Google began as 10 four gigabyte hard drives stored in compartments made of lego bricks. From these humble beginnings, Google has come to support some of the greatest innovations in technology and marketing since the dawn of either industry. One such industry that is borne by Googles’ incredible market share is the businesses of search engine optimization marketing. SEO has grown from humble beginnings of its own, tabulating data and repeating words back at algorithms to filling much markets and giving business the opportunity to reach their potential customers.
Overall SEO offers businesses a closet rate that is eight times greater than traditional marketing strategies.
Why is SEO successful?
The key to SEO success lies in understanding search engine rankings and using SEO tools to analyze those rankings as they are tied to certain keyword quarries. Generally speaking, 92% of adult Americans perform at least one search quarry per day. This is an especially large market to tap into. The original efforts at capitalizing on this market came in the form of pay per click advertisements. However, this proved to be an effort that can be likened only to threading a needle with a sledgehammer. Lucky for the little guy, search engine marketing is a nuanced balance of skill and art. SEO reporting is the backbone of search engine optimization success. By understanding Google rankings, professionals using SEO tools have made a reality of dreams bent on captivating just the right audiences, helping them find answers and selling them solutions.
Search engine rankings are everything and Google rankings are those that matter most.
Why is Google the standard for SEO tools?
That answer is simple. Marketers want to be where the market is. Google own 65% to 70% of the entire search engine market. This means that all of the other search engines are fighting over the same piece of marketshare that is less than half that of Googles.
The basis of Google rankings has grown out of the first algorithm names Page Rank after the Google cofounder Larry Page. Since then Google has released numerous algorithms tailored to make search engine realists more user friendly. In doing so SEO pros have been pushed to develop new SEO reporting tools and new methods of capitalizing on those results. One of those new ways of capitalizing on SEO tools is to write in SEO blog form. SEO blogs can develop articles that ma be found more easily. Furthermore, companies that blog enjoy 434% more traffic web pages than those that do not blog consistently.
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