SEO, or search engine optimization is propelling many small businesses into the 21st century with better marketing practices. Leads generated by SEO strategy have a 14.6% close rate as opposed to the 1.7% close rate that is earned by traditional marketing strategies. When all is said and done, this statistic shows that SEO is 8 times more effective than traditional marketing.
How is such a disparity possible?
SEO is inbound marketing at its best. This means that people are coming to you, rather than you going to them. Search engines like Google with attributes like Google rankings are how SEO can get people to come to you. Google rankings matter, because 80% of those people claim they pay little to know attention to sponsored search results and often ignore them entirely. Instead of being bothered with t
The success of a business today greatly depends on the type of exposure it gets. There is no shortage of businesses in the market currently, and every day, more and more continue to be established. This can be a major advantage for consumers, who are now experiencing the luxury of having plenty of options to choose from for any product or service that they need. But those businesses that are struggling to stand out among the rest are at a major disadvantage in this case. With the prominence of the Internet in daily life, the best chance at making a splash in the sea of established businesses now is through effective online marketing strategies such as search engine optimization. To climb the search engine rankings and potentially see an increase in website traffic, businesses can seek the services of an
The world of online marketing has changed dramatically in the past decade or so. For instance, did you know that most internet search engine users don’t ever scroll past the first page of search engine results? On that note, search engine rankings are incredibly important, as they dictate which companies get more exposure.
One of the best ways to improve exposure on the internet is to use an SEO company to tweak your company’s search engine rankings. Almost 60 percent of business to business marketers agree that SEO actually has the largest influence on their lead generation. In addition, organic click-through generates a 25 percent higher conversion rate than pay per click marketing provides. Continue Reading No Comments
Today, Google is one of the world’s top companies. Located in Mountain View, California, the company’s sprawling head quarters boasts more than 2 million square feet of office space and is nicknamed “Googleplex,” a portmanteau of Google and complex. Despite being synonymous high tech innovation, some of the Googleplex’s features are decidely low tech. For example, the company uses goats, which they rent from a grazing company, to mow their lawns.
Google is perhaps most famous for its popular search engine, also called Google. Search engines allow people to find websites based on the terms they search. For example, if you search for “cars” on the internet, the search engine will direct you websites about cars. Today, Google, with over 80% of the search engine market, is the most popular search engine in the w
In the United States, Google claims more than 70% of the search engine market share. On top of that, 18% of organic clicks go to the site that has the number one ranking on the site. Because of that, businesses who are looking to expand should try to develop an internet search engine optimization campaign that is designed to increase search engine rankings. Doing so could go a long way towards increasing visibility and giving them the web presence they need to attract online consumers and take advantage of the massive and ever-expanding digital marketplace.
While some businesses are fortunate enough to have in house marketing professionals who can handle the rigors of SEO, others will need to find help when it comes to succeeding in that area. For many, that help can come in the form of a search engine optimizat
Are you feeling lucky? Really, truly lucky? Hmmm, perhaps not as lucky as the first ever tweet from Google on Feb. 26, 2009. This first message was binary code for “I am feeling lucky.” Maybe you feel lucky with other aspects of your business, or you just know that you are skilled at what you do. However, you should not just leave Google rankings to luck.
About three quarters of search users will not go past the first page of search results. This means that you should not rely solely on luck to get your website on the first page of search results. As of 2012, more than 70 million users shopped via a mobile device such as a cell phone or a tablet. By 2014, mobile Internet usage of smart phones and table
There are approximately 100 billion online searches conducted globally on a monthly basis. 88 out of 100 web users who are at least 14 years of age research the products they intend to purchase online before whipping out their credit cards. Of those 88 percent, an estimated 40 percent will continue researching on social media sites in order to find information prior to committing to a purchase.
Do you have a sneaking suspicion that your internet marketing strategy is not working? Have you seen your search engine rankings flat line, and you do not know how to invigorate them? If that is the case, you should strongly consider hiring an internet marketing firm that can reinvig
With the ever-present drive for higher search engine rankings, a number of sites are popping up offering search engine optimization certification. And as people are naturally drawn to work in a booming market, many fledging SEO employees are also drawn to any program that proclaims to give them a leg up. But is search engine optimization certification really worth it?
From a learning standpoint, the answer is a qualified “yes”. The skills and industry knowledge you’ll gain from a certification course will definitely help you step more confidently into the SEO world, regardless of your previous experience. Many courses also focus on the sustainability of best practices and the ethics of white-hat techniques, which can serve you well in a constantly changing field such as SEO.
But the certification itself—the piece of paper or the online badge—is of questionable value. A potential employer will be less concerned with an actual certification than what you learned while getting
Did you know that there are as many as 100 billion searches worldwide each and every month? The facts are pretty clear. Consumers are on search engines, and companies hoping to stay in business need to be on them too. How are companies using SEO and SEO reporting tools to stay ahead?
Starting with the Basics
Start with the obvious. Effective SEO starts on search engines. An estimated 88% of Americans, 14 and up, searched for products or services using Google, or other popular search engines, just last year in 2012. Marketers can narro
So, are you looking for new types of SEO news? Interesting facts and figures for you to decide if your website needs Seo, or if Seo marketing still isn’t for you? Well, you have come to the right place my friend!
Here are some interesting facts you might want to know about SEO, search engines, and how they can help your company grow.
- More than 90% of adults that use the internet in the United States perform at least one internet search per day.
- Google gets between 60 and 70 percent of the share of the Internet search engine market.
- By the year 2014, the usage of mobile internet on tablets and